Delight Your Customers

USER EXPERIENCE DESIGN

Joining forces with Upfront Digital means treating your customers to an intuitive, engaging, and deeply enjoyable experience on your website. Let's get together and make your customers happier!

Great Design Starts with empathy

Getting into our users mindset reduces risk and allows us to make decisions we know our users want

Improve Conversion

Learn about how your customers think, and why they make the decisions they do

Informed Decisions

Observing your sites users in action means we can make decisions based off their experiences

Happier Customers

With more interested potential customers landing on your website, your lead generation and new business will boom.

What Exactly Is User Experience?

How Do You Do User Experience?

It's all about that data! We use various methods of gathering data on how people use your site, and why they make the decisions they do.

User Experience Evaluation

Evaluating your website is the first step to improving it. Knowing what's wrong and where your customers experience is suffering allows us to make informed decisions on what needs to change, and how we need to change it.

User Observation

We sit with your users and watch them use your existing website, app, or software. We take notes on where your customers get stuck, delayed, or frustrated.

Five Second Test

First impressions count, and we can measure what that first impression is by showing people flashes of your website and gathering their impressions from that short glance. If somone can't tell what you do after 5 seconds, you're in trouble!

Video Recording

Having video data of how people use your site, and reviewing those videos for data can be a great way of gaining valuable insights on how people use your product. Areas people focus on and readin more detail can be prioritized, and areas people tend to skip over can be removed.

Heat Mapping

Who clicks what, when and where? Much of the time a user could be clicking areas expecting interactivity, or maybe users prefer one button to another? We can determine the highest value areas of your website in terms of how people interact with them.

Card Sorting

Categories can be hard. Should this product go under power tools, or doll houses? Card sorting lets us aggregate how multiple people would expect your content to be structured, resulting in a natural layout for sites with a large range of content.

Task Timing

How long does it take someone to find your phone number? Or to purchase a product? If it's longer than average, your website is costing you sales.

let's make your
customers happier!

Let's Discuss Your Project