"Who are we designing for?"
You need to know who you want to use your product, and what it is they want from you.
A persona is a reliable and realistic representation of your key audience. Its a referencing tool, something to refer to any time theres a design decision to be made. With information like their age, their level of technical proficiency, and their interests and goals, we can build a profile. This profile keeps your project on track, and makes sure design decisions are grounded in the experience of the customer.
It helps to humanise this profile by giving the persona a name and appearance.
By asking questions like “Would Joan like this?” or “How would Justin use this feature?” we can make sure your designs are in line with your customer needs and expectations.
We can help you build your personas, and evaluate your existing design to make sure its appealing to that audience!