Google Ad Campaign Management

When you work with us on your Google Ad campaigns, there are two costs involved:

1. Your Ad Spend
   The money you pay Google to display your ads to customers. The more you spend here, the more people see your ads.
   We recommend starting small with a budget between €500 and €1000, this allows us to gather some data and optimise how your money gets spent. Depending on your industry, at the beginning it might cost you €10 per new customer through Google Ads, after a period of optimising that could go as low as €5. After that, we can increase your spend and generate new business on tap.
2. Our Management Fee
   We charge 15% of your ad spend a month to manage your campaigns, at a minimum fee of €350 per month Ex VAT. This is because as you spend more on ads, your campaigns get more complex and take more resources for us to manage. Our Google Ads experts continually monitor your campaigns for ways to increase the business you get and reduce the cost of that new business over time.
   

In summary, on beginning a new campaign with us, you could expect to be paying a total of €850 a month between your ads budget and our management fee.

Running automatic Google ad campaigns is a very fast way to spend a lot of money. 

Sure, Google has made it very simple for anyone to just start their own campaign. You can get one up and running in an hour if you choose one of their automated ad products!

But let’s be real: It’s not in Googles best interest to get you traffic at the lowest possible cost. Their main revenue stream is people paying for advertising. Google is a business – they’ve made it easy to spend money but not necessarily ensure that it is spent in the best way it could be!

We manually research your keywords and create your campaigns by hand. We keep an eye out for the most efficient way for your money to be spent. We also use something called conversion tracking, that way we can figure out what ads are the most economically efficient and keep driving down the cost of you acquiring new customers.

We’re going to change the industry and the details here, but we had a client come to us after running his own ads for a while. He was expecting to spend around €200 a month running ads to his website by himself. When he set up the campaign, he made a couple of mistakes, and got slapped with a  €4000 bill for his ad spend.  Since he had no experience in setting up the right targeting, and had just ran the ads on a very general keyword nationwide, this spend didn’t even net him a single new customer.

When you use Googles default ad system for say “office chair” and let it run, your ads could start showing up for totally irrelevant searches like “office cleaning” “comfy chair” “office meeting table” and more. We find these bad terms that can find their way into your campaigns and make sure they don’t show up, meaning your money gets spent on better and better targeted ads.

Once we’ve spent a few months working on your campaign, we will have drilled down your most profitable search terms, and gotten your cost per customer down to a profitable level.

You’re also welcome to return to managing your own ads at any time, and all the optimisations we’ve performed will stay in place. 

We provide a monthly report on the ad spend, the cost per customer, and exactly how many new customers you got through Google ads.

At the beginning of our process, we’ll ask you a few key questions:

1. What are your most profitable products and services?
2. How much profit do you make from your initial transaction with a new customer?
3. What’s your average customer lifetime value?

This lets us put together a budget for you on how much you are willing to spend on each click, and as we drive down your click costs and drive up your conversion rate, you’ll see your profit margin off ad spend increase over time.

You’ll always know exactly what return you are getting from our services.