SEO – Search Engine Optimisation

Put simply, it’s a combination of two things:

1. Making your website easy for Google to understand. 
2. Getting other websites to talk about and link to your website.

There are any number of ways to do these 2 things. Between making sure the content on your website is helpful and on topic, to editing the code and layout of your site so Google understands the purpose of each section, to creating content that other websites will happily link to as a reference on their own webpages. We use those techniques, among many other, to ensure your site ranks where it should for the right search terms.

Yes, you do.

Why? Let’s say you are a solicitor. People in your area looking for a solicitor who don’t know anyone who can recommend them one will go straight to Google and seek one out. 

That person will check out the first result on Google. Probably the second. Maybe the third, and sometimes, the fourth. 

The higher up in those search results YOU are, the more people end up on your website, giving you the chance to sell them on your skills and services through your website.

If you aren’t in those results, your website is just gathering dust. 

In fact, the amount of businesses with perfectly good websites who never get any leads from them is staggering, simply because they can’t be found! 

It’s like opening a shop in a shed in your back garden and not telling anybody about it, compared to opening on the high street where everyone can see you.

If you want more business from your website, you need SEO. You might also need Paid Advertising (Ads on Google and Facebook)

You might even need both! Have a chat with us and let’s see what would suit your business the best.

Honestly? 50% of clicks on Google are on ads, and 50% are on organic search results. Google ads gets you on the ads, and SEO gets you on the organic results. If you are only doing one of these, you are missing out on the other!

SEO and PPC advertising like Google Ads both have their place in your marketing plan. An advantage with Google Ads is that you get your website traffic instantly, a disadvantage is that once you stop running the ads, the traffic stops too. SEO is a longer term investment that secures you traffic that keeps coming for as long as you rank, which could be for years at a time!

Both SEO and Paid Advertising compliment each other in that they communicate with your audience on different platforms, at different stages of the marketing funnel, and 

If you’ve already been doing one, you have a lot of data to now inform the other. 

PPC and SEO together are part of a match made in heaven!

SEO is a time intensive process. A real Search Engine Optimisation company will spend their time researching your industry around the web, finding genuine valuable websites for you to associate yourself with. We have procured links on large publications by building relationships with writers and publishers. Being associated with the right kinds of websites puts your site, and your business, on the map.

Cheap SEO services don’t do any manual outreach, and instead spam your links across networks of hundreds of sites that they own. These sites are “fake” websites. No one goes on them, and they are obvious at a glance because they have no overall topic, poorly written articles, and poor website design. These are called “Private Blog Networks” or PBNs, and google search for these networks all the time. If they are found, and your site is involved in them, you are at serious risk of your website being pushed off the search results completely as a penalty.

Our Local Search plan is the lowest you should expect to pay for any kind of real SEO work, where we manually vet the sites we submit your website to. We ensure the sites are either high authority or relevant to your niche (ideally both!)

Our Local plan (€300 a month) is suitable for a small business that serves a fixed geographic area, like a town or a county.

Our Leader plan (€600 a month) would suit service businesses who can work with clients nationally, or E-Commerce websites who deliver nationally.

Our Enterprise plan (€2500) would work great for the above kinds of businesses, as well as for startup franchises or businesses looking to get visibility and grow quickly. The Enterprise plan is one of the best ways to gain national recognition over time.

There used to be simpler answers to this question, however Googles ranking algorithm is smarter than ever, and even more cryptic. It used to be simple to game the system with dubiously moral methods of tanking your competitors sites, bullying your way up to the top. 

Nowadays, Google’s Rankbrain AI is smart, and it’s generally scanning the web for the most helpful and useful response to a search query. This is where we come in! We figure out what people are looking for, and let you know, so together we can answer their questions and get their traffic (and eventually their business!)

We’ve had some great results in as little as 2 months, with clients jumping to top 3 spots in their industries quickly and staying there. In more competitive industries it could be as much as 6 months.

Depends on what plan you’re on!

Our Local Pack covers a set amount of hours per work month. In this time, it wouldn’t be feasible for us to perform the research necessary to write stellar content about your business. Instead, we perform keyword and search intent research to find content topics, questions, and answers that you (the expert in your own industry) can then write and submit to us for editing and tidying up. Once you can give us all the facts in a structured way, we can then turn that into 1 blog post a month for your website by editing it for clarity, brevity, and keyword optimisation.

Our Leaders Pack customers get 2 blog posts researched and written a month – 1 for your own site and 1 to be posted on someone else’s, linking back to yours. We handle all the posting, and the submissions. This gives you a boost in publicity, as well as letting Google know that other sites think yours is worth linking to! Additional posts can be added on to your package at a fixed rate of €300 per post.

Our Enterprise Pack clients get 4 well-researched, keyword optimised posts delivered to them a month. We’ll spend time researching and generating content ideas for your industry that we think will gain traction and attention for your company, We’ll develop relationships for your business with online publishers looking to share interesting content about your industry, and get you the exposure you deserve.

A backlink is a link from one website to another. 

For example, if an article written in The Journal.ie links to your website inside the article, you’ve just gotten a backlink from the Journal!

Backlinks are helpful, but quality is definitely more important than quantity: One link from the Irish Times will help you out more than 20 links from brand new blogs with only a couple of posts.

Relevancy is important too! For example, if you’re an accountant that works with small businesses, a link from a site about business and finance is going to be better than a link from a food review blog. We work to make sure your links come from the most relevant and authoritative sites available.

Just arrange a call with us below!